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On Wordscapes Search, I was the Lead Designer. My responsibilities included:

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  • LiveOps Feature Designs

    • Butterfly Event

    • Christmas - Holiday Cheer Event​

    • Valentines - Search for Love

    • Highlighters LiveOps

    • Limited Time Events Design UX rework​​​​​

  • Feature Design

    • Highlighters​ Vanity

    • Mastery System

    • Unannounced Features

      • Inquire for details​

  • Limited Time Offers​

    • Vanity Bundles​ pricing and content​​​

  • Vanity drop-weights​

  • ABT Proposals

    • For every feature and update, I wrote an AB test plan proposal​

  • Collections UI/UX

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Overall I spent much of my time collaborating with the Product Lead, Project Management, and all other departments of the team to meet project deadlines and KPI goals.

Studio

PeopleFun

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Platform

Android

Apple

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Engine

Unity

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Tools Used

Figma

Miro

Photoshop

Google PowerPoint

Google Spreadsheet

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Duration

1.5 years

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Completion

OnGoing LiveOps

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Team Size

~12

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Download and play Wordscapes Search on both Android and Apple devices!

Work Examples

Highlighters Feature

Goals:

  • Design method for players to acquire Feature vanity items in a fun way that hits KPI Goals

  • Track product and technical risks

  • Create mocks and screen flows to ensure a smooth and timely production cycle

  • Ensure feature continuity with rest of the game

  • Determine Price value of highlighter vanity item

  • Determine unlock progression & cadence

Drop-weights Calculator Example

(Values not representative of actual play)

In Game Example

Sticker Vanity Drop Weights

In this example, I worked closely with my team to evaluate and update our games vanity drop rates with the goal of maximizing our KPI's.

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I often found myself sitting side-by-side with one of the project managers going over spreadsheets and building a calculator that best fits our content pipeline.

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After testing simulations in Excel, the engineering team then ran more simulations which allowed me to go in engine and make any adjustments needed.

Low - Fidelity

Mid - Fidelity

Artist - Final Render

(not my art)

Low - Fidelity Sketches

Artist - Final Render

(not my art)

LiveOps Seasonal Events

In 2021, Wordscapes Search had seasonal events running. At this time our events had a special Event Lobby themed to the season. As a designer, my job was to pick the theme and season for the event and give it a little twist to make it fun for our players.

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Here are 2 of the most major events I worked on:
 

  • Valentines Day: Search for Love

  • Christmas: Holiday Cheer

When creating wireframes, I do my market research on competitor titles and other sources then do lots of low-fidelity sketches to really get those ideas out there. 

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Then I take these ideas to the team to see what direction we like before stepping into more mid-fidelity frames in software like Figma.

Events to Mainline

In an effort to improve player experience and raise other KPI goals, the team worked together to move our LTE's from a sperate lobby into the main line of progression for the game.

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